Win the repeat order
Every saved date is a sale that comes back on its own, every year, without paying for the click again.
Gift reminders for Shopify
This year's gift is next year's order.
Shoppers save the birthdays, anniversaries and special days they buy for. Before the date comes round again, Gift Owlerts sends them a friendly reminder with products picked from your store.
- Free plan, no card
- Live in about 15 minutes
- Approved for the Shopify App Store
Is this a gift?
Tell us who it's for and we'll remind you before the day next year.
ForSarah (Mum)
OccasionBirthday
Date12 March
She's intoCandles
Reminder email · 14 days beforeOwlert
Sarah (Mum)'s Birthday is coming up on 12 March.
Candle SetAdd to cart
Birthday CardAdd to cart
Gift BoxAdd to cart
Be the store they remember
A timely nudge before Mum's birthday feels like a favour, not a marketing email. That's how loyalty starts.
Set it once, it runs
No campaigns to schedule and no lists to chase. Reminders go out on their own, hourly checks, every year.
How it works
One gift in. A reason to come back every year.
- 1
A shopper saves an occasion
On the cart or product page they tick "Is this a gift?" and add who it's for, the occasion, the date and what the recipient is into.
- 2
Gift Owlerts keeps it safe
The occasion lands in your Contacts and links to the shopper's name and email when their order goes through.
- 3
A reminder goes out before the date
Every year, as many days ahead as you choose, they get an email with up to three products from the collection they picked.
- 4
They come back and buy
Orders that start from a reminder show as Revenue Generated on your dashboard, so you see exactly what it earns.
Features
Reminders that sell, not just remind
Products picked for the person, not a blast
Each email names the person and the day, adds your quick note (shipping cut-offs, a seasonal range) and shows up to three in-stock products from the collection the shopper chose. Every product has its own Add to cart button, so it's inbox to checkout in a couple of taps.
Tip: point each interest at a gift-set or bundle collection to lift order value.
Your occasions, your timing
Birthday, Anniversary, Mother's Day and Graduation come ready to go. Add your own on Growth and Pro, and set how many days ahead each reminder lands.
Drops into your theme
Add the gift form as a block on your cart or product page from the theme editor. No code.
See the revenue it brings back
Occasions collected, contacts created, reminders sent and revenue generated, with your most popular occasions at a glance.
Shopify Email or Klaviyo
Reminders send through Shopify Email out of the box. On Growth and Pro, sync to Klaviyo and send from your own flows.
Shoppers stay in control
Logged-in customers add, pause, edit or delete reminders from their account. Reminders only go to subscribed customers.
If people buy from you for someone else, this is for you.
- Greeting cards
- Florists
- Gift shops
- Jewellery
- Candles & home
- Chocolates & treats
- Personalised gifts
- Wine & hampers
Pricing
Start free. Upgrade when the reminders pay for it.
Billed through your Shopify invoice. No charge during your free trial.
Free
Try it on a real store.
$0
- Up to 50 saved occasions
- Reminders sent from the app
- Default occasion types: Birthday, Anniversary, Mother's Day, Graduation
Growth
Most popularFor stores ready to build the habit.
$19 / month
- Up to 1,000 saved occasions
- Everything in Free
- Klaviyo sync
- Custom occasion types
Pro
For high-volume gifting stores.
$49 / month
- Unlimited saved occasions
- Everything in Growth
- Priority support
A saved occasion is one reminder a shopper has saved, like Mia's birthday. Deleted occasions don't count.
Questions
Do I need Klaviyo?
No. Reminders send through Shopify Email out of the box. If you're on Growth or Pro and use Klaviyo, you can sync occasions and send reminders from your own Klaviyo flows instead.
Does it work with a cart drawer?
Yes, the form also works inside cart drawers. You can add it to your cart page, cart drawer or product page.
Can shoppers save more than one occasion?
Yes. They can add another reminder on the gift form, or create as many as they like from their customer account.
How do shoppers stop reminders?
Every reminder email has links to stop that reminder or manage all of them. Unsubscribing from your marketing emails stops their reminders too.
What happens if I downgrade or uninstall?
Moving to Free keeps every saved occasion and its reminders. Uninstalling and data requests are covered in the help centre.